Helping insurance holders report claims and get reimbursed with ease
It is always a challenge designing accessible apps when you want to make it user-friendly for everyone, but at the same time create a "wow"-experience.
Euro Accident is a Scandinavian insurance company that offers a range of health and life insurance products. The company was founded in 1996 and has since expanded to several countries, including Denmark, Norway, Sweden, and Finland. One of Euro Accident's primary focuses is on providing insurance for high-risk professions and activities, such as extreme sports or hazardous occupations. They also offer traditional life and health insurance policies for individuals and families.
Euro Accident prides itself on its customer service, offering personalized advice and support to its policyholders. The company also emphasizes transparency and simplicity in its policies and processes.
Together with the client and a design team, I led the process of designing the new app for their insurance holders. After workshopping with stakeholders, we decided on a user-frienldy approach where we focused on making the "report claim"-flows as easy and streamlined as possible.
Euro Accident's main brand color is a strong pink hue. This color previously dominated the entire app, making it distracting and messy. Instead, we tried to limit the main brand color to buttons and elements that needed the user's attention, while still staying true to the graphic profile.
The design system as a whole had to be scalable for future development, and also easily understandable by the developers over at Euro Accident.
The project started with a few intense weeks where we workshopped solutions, gathered research, and then moved on to making pixel-perfect designs for the developers. The more the design files grew, the more independently the developers could work without input. However, we still remain in contact in order to give feedback on various design aspects on the product as it grows internally.